Indianapolis Website Redesign

Does your website design and functionality reflect the best that your business has to offer? Is your website current and utilizing all of the best practices being leveraged in today’s online marketing space? Your website should be one of your strongest marketing tools. Think of it as your digital storefront; a storefront that has now become as important as your physical location. And if you don’t have a physical storefront, then your digital one really better be on it’s “A” game. Below are some signs that you need to redesign your website. If

It’s “Been a While”

If this is your response to the question: “When was the last time you updated or looked at your website?” then it is pretty much a guarantee that you need a redesign.

Here is a brief list of some milestones or items that may have occurred in your business and signal that it is time to redesign your website:

• New services or products
• New staff
• New location
• New or updated photo of your building, staff, products, etc.
• Events you and staff have participated in
• Awards and recognition
• Update your project portfolio

You Have a Branding Disconnect

It isn’t uncommon for a your banding or your mission to evolve over time. It is even more likely that your target audience has changed along with some of your services or products. Maybe there’s even been a change of ownership in your company. If any of these milestones are the case with your business, it is important to take a look at your website to make sure the look, offerings, and even the “feel” of the website still reflects your company and your marketing goals.

You Get Frustrated Updating or Adding Content

Chances are if your website was designed a while back, it was not built on a platform that makes it mangeble for you to update content. Some companies also run into the frustrating scenario of having their website held hostage by the business that designed it for them. In today’s website world, you should always have administrative rights to your website and be able to make edits any time you want.

Your Website has a High Bounce Rate

The bounce rate on a website reflects how many people get to your website and “bounce” off of it almost as quickly as they get there. Several factors play into bounce rates:

• Maybe it wasn’t the website they meant to click on
• The look and feel is not current, so visitors make the assumption that the information is not credible
• Visitors can’t find what they are looking for quickly.

You have about 8 seconds to capture a visitor; that is the extent of the average person’s attention span when it comes to your website. So, it is critical you capture their attention and provide them with a way to interact with your website inside those 8 seconds.

Your Website Isn’t Mobile Friendly or Responsive

The term associated for mobile friendly websites is called a responsive website. This means that the website responds to the size of the screen the viewer is using and adjusts the content accordingly. This way the information is easily accessible and visually legible regardless of the size of the screen. Google made a big announcement back in April of 2015 and made it very clear that they will penalize any website that was not a responsive website. This means that Google will bury your website in its search engine rankings, and basically no one will ever find it. Also, more people are using mobile devices than at any other point in history. Your website needs to work on a mobile device. If it isn’t, then you are losing business.

Your SEO (Search Engine Ranking) is Low or NonExistant

If your website is not ranking well on Google or other search engines and people are having a hard time finding it, that is a serious sign that you need to redesign your website right away. Your website has the potential to be one of the most powerful marketing tools in your whole marketing arsenal, but if it isn’t kept current, you are wasting a great resource. Search engine algorithms change and evolve and a dated website could be breaking new rules and hurting your SEO. Also, Google looks for websites with current information. One of the best ways to do that is with blogs. But if your website has been static for months or even years, it’s time for some fresh content.

Visitors to Your Website aren’t Converting to Customers

Getting visitors to your website is a great first step, but if those people aren’t turning into customers at some point, then something is wrong with your website, and you need to take a look at it and figure out why. For example, can people click on your phone number on your website from their phone and call you? It’s a simple enough thing to have on your website, but a big thing for visitors who want to convert, who want to call you. If they can’t do it easily, they are more likely to move on to your competitor. You don’t want that do you?

No Existence of a Chatbot

Chatbots are software programs that mimic human conversation. Chatbots have always been a popular tool for websites, but they have reached new heights over the past couple of years. However, many companies still don’t see the need for these useful tools when it comes to their website. While it’s perfectly reasonable to be cautious when thinking about getting new technology, there are also many benefits to website chatbots that everyone should know about.

Chatbots let your employees do what they were hired to do by handling the basic information at the beginning of the sales funnel and then passing it on when your ready. A chatbot’s ability to start a conversation with an interested client or current customer – with its knowledge of the problem at hand and helpful details – goes a long way in making your daily life easier.

Chatbots mean quicker results for your clients and potential customers. We live in a high-speed world, and having a website that can keep up is crucial in retaining your target audience’s attention (and dollars). In addition to the quick feedback these chatbots create, they eliminate waiting lines for website visitors because of their ability to respond to an unlimited amount of users. Chatbots also have the added benefit of never going to sleep, meaning your website is ready to respond to inquiries 24/7! As online shopping continues to grow, so will the need for these incredible tools that make it easier for you to run your website.

You are Still Using Flash

Flash websites were a big fad for a while, and they did lend themselves to some beautiful designs, but with the rise of iPhones especially, Flash websites went the way of the Dodo bird. Flash and Apple apparently decided not to play nice, and none of the iPhone will ever show Flash websites so no one with an iPhone can see the content on your website. Plus, search engines focus on the content (the words) on a website to rank that website. Flash websites don’t show content in a way the search engines can recognize so what ends up happening is that they won’t rank the websites at all. Your website investment gets buried in Google’s page rankings.

Visitors Can’t Easily, and Quickly Understand What You Do

Remember our 8-second rule? No matter what, it is vital that your visitors understand what you do quickly. They need a reason to stay and dig deeper into your website. No matter what page they land on in your website, they need to be able to get information quickly. So if your website is not user-friendly, if it is not easy to navigate, if it does not adhere to current UI (user interface) principles, you need to redesign your website. Your visitors in Indianapolis, Indiana or where ever they are from, are much more likely to find your website, stay on your website, get good information from your website and convert to users or customers because:

• your website has been updated recently
• your website is consistent with your branding and product or service offerings
• you have updated the content recently (because it is easy to do so)
• you captured their attention in the first 8-seconds, and they didn’t bounce
• your website is mobile friendly
• you have good SEO rankings, so they found your website quickly
• you made it easy for them to convert
• your website is NOT Flash
• your visitors can easily and quickly understand what you do

If you found yourself nodding in agreement to any of the above, then it is time to strongly consider a website redesign. The website redesign experts at CCM Creative would love to start a conversation with you about the next steps involved in making a website redesign a reality for your business. If you want talk to a live human, please call 317-572-7677 or you can start a chat with us by clicking on the blue chat icon in the bottom right hand corner of this page.